Bobby’s Burgers by Bobby Flay Set for Pacific Northwest Expansion

Chef-driven concept to debut inside Muckleshoot Casino, one of Washington’s premier gaming destinations

Auburn, WA  (RestaurantNews.com)  Bobby’s Burgers by Bobby Flay continues its national expansion with the announcement of its first Washington location inside Muckleshoot Casino Resort. The new restaurant will mark the brand’s debut in the region, extending its footprint farther west than ever before.

Guests can look forward to Bobby’s signature culinary approach to classic comforts with bold flavors, quality ingredients and a chef-driven menu that’s both elevated and approachable. Favorites include the Bacon Crunchburger®, Nacho Burger and the “Beat Bobby Flay™” winning recipe – Veggie Burger. Beyond the Unbeatable Burger menu, guests can enjoy made-from-scratch Buttermilk Onion Rings, Sweet Potato Fries and spoon-bending milkshake flavors like Pistachio, Cookies and Cream and Dark Chocolate. The addition of Bobby’s Burgers by Bobby Flay provides an exciting, new option for casino-goers and fits perfectly among the resort’s diverse dining lineup.

The property, located at 2402 Auburn Way S, near majestic Mt. Rainier, features a 157,000-square-foot casino floor with over 3,400 gaming machines, 67 table games, one of the largest smoke-free gaming rooms, and a sportsbook, along with an 18-story hotel offering 401 luxurious rooms and suites, a resort-style pool, a full-service spa and a rooftop steakhouse. Conveniently located between Seattle and Tacoma, Muckleshoot is the largest casino resort in the state and recently voted Best Casino and Best Resort in the Pacific Northwest by readers of The Seattle Times. It welcomes over 25,000 guests each week and operates 24/7.

“We’re proud to bring Bobby’s Burgers to Muckleshoot,” said Tim Perkins, CEO of Muckleshoot Casino Resort. “This partnership underscores our ongoing commitment to delivering the very best in guest experiences. Bobby Flay’s curated menu of top-quality burgers and unmatched flavor further enhances Muckleshoot’s standing as one of Washington’s premier destinations for dining and entertainment.” 

Michael McGill, President of Bobby’s Burgers, sought a partnership that would build on both brands’ shared vision of hospitality excellence.

“It’s been incredible working with the Muckleshoot Casino Resort team,” McGill said. “They reflect our passion for exceptional food and unforgettable guest experiences. We’re looking forward to growing together and serving visitors of Muckleshoot for years to come.”

Since the opening of its flagship restaurant in Charlotte less than two years ago, Bobby’s Burgers has grown with new locations in Orem, Utah and the Raleigh-Durham International Airport, recently opened on Nov. 22, which marked the 10th location systemwide, as well as area development deals in Arizona and Canada. Muckleshoot Casino Resort’s anticipated opening will mark the 11th Bobby’s Burgers systemwide.

“Opening inside Muckleshoot Casino Resort is an exciting move in our expansion across North America and beyond.” said Bobby Flay, co-founder and namesake of Bobby’s Burgers. “We can’t wait for guests in Washington to get Crunchified®.”

For more information about Bobby’s Burgers, visit BobbysBurgers.com. To learn about franchise opportunities, visit BobbysBurgers.com/franchising.

About Bobby’s Burgers by Bobby Flay

Bobby’s Burgers by Bobby Flay is the Unbeatable Burger Experience, co-founded by renowned chef Bobby Flay. As a reflection of his successful 40-plus-year career in the restaurant industry, Flay has handcrafted every ingredient and menu item to create both a craveable and approachable Bobby Flay dining experience. Backed by a team of veterans in the restaurant industry, Bobby’s Burgers offers tailored support from experts to ensure that every location has the highest-quality burger experience. With 10 locations currently open and several in the development pipeline, Bobby’s Burgers is launching its full-scale U.S. and international franchise expansion plan.

About Muckleshoot Casino Resort

Award-winning Muckleshoot Casino Resort, known as the “Biggest and Best in the Northwest,” offers an unmatched experience that blends luxury, entertainment, and comfort. Guests can unwind in one of 401 beautifully appointed guestrooms and suites, take in the serenity of the indoor pool, rejuvenate at the full-service labcebut spa, or savor exceptional cuisine at the rooftop steakhouse, Smoke & Cedar – featuring sweeping views of Mt. Rainier, the Olympic Mountain range, and the Seattle skyline. As one of Washington’s premier casino destinations, Muckleshoot Casino Resort features the state’s largest selection of games, including over 3,400 gaming machines, 67 table games, and one of the largest smoke-free gaming rooms in the region. Dining options span the globe, taking guests on a culinary adventure, while the Muckleshoot Events Center and Galaxy deliver world-class entertainment year-round. Visitors also enjoy thoughtful amenities like complimentary valet service, Wi-Fi, covered parking, and electric vehicle charging stations – ensuring every stay is as convenient as it is unforgettable. For more information, please visit MuckleshootCasino.com.

Contact:
Jay Brasher
Champion
972-930-9933
jbrasher@championmgt.com