Cumberland Farms Unboxes 12 Days of Cumby’s With Bigger Prizes, Bigger Energy and Nonstop Holiday Fun

Comment on brands Instagram posts to donate a meal to families through the YMCA

Westborough, MA  (RestaurantNews.com)  Forget the partridge and the pear tree. The 12 Days of Cumby’s giveaway is back, and Cumberland Farms is cranking the holiday cheer to a new level. The leading convenience, coffee and gasoline retailer, which operates nearly 600 locations, is rolling out 12 days of major prizes beginning Dec. 9

Now in its second year, the campaign delivers daily chances to win big-ticket gifts. All giveaways will be announced exclusively on Instagram @cumberlandfarms, where daily drops will unfold like a holiday countdown.

“We joined forces with incredible brand partners to create 12 days of giveaways that will truly make our winners’ season brighter. And this year, we’re spreading the joy with our team members too,” said Whitney Johnson, SVP of Marketing for Cumberland Farms. “We are excited to share the spirit of the season with our fans, teams, and communities with this campaign that wraps up all the fun and festivity of the holidays.”

The 12 Days of Cumby’s extends beyond giveaways. This year throughout the campaign, deserving team members will receive surprise gifts as part of the inaugural Cumby’s Give Back Day. Cumberland Farms is also turning holiday cheer into real-world impact through its Comments for Meals initiative. For every comment made on a 12 Days of Cumby’s giveaway post between December 9–20, the company will donate a shelf-stable meal kit to families through the YMCA.

How to Enter

From Dec. 9 to Dec. 20, followers can visit the Cumberland Farms Instagram page to discover a new prize revealed each day. To enter, comment directly on the daily post. Winners will be chosen at random and notified on Instagram.

The 2025 Giveaway lineup includes:

• Free Gas for a year, featuring creator Kevin Cooney 
• Premium Boston Celtics Tickets, courtesy of Pepsi
• New England Patriots tickets for two, courtesy of Krispy Krunchy Chicken
• PHX Firehouse Stock-Up, featuring Dave Portnoy
• $1,000 American Express Gift Card
• A Year of Free Cumberland Farm’s Coffee
• A Year of Little Debbies and exclusive Little Debbies Swag
• A Year of Free Tornados and Branded Swag Pack
• A Year of Chomps (Yeti Cooler and Swag)
• AirPod Pros 3 and Barebells bundle
• Pokemon Shipper with 72 packs of the new card drop
• Exclusive Cumby’s Swag Pack

“Gifts come in many forms, and we are thrilled to spread the love with the people and communities that mean so much to us through this multi-pronged initiative,” concluded Johnson.

For more information about Cumberland Farms, visit CumberlandFarms.com or follow them on Instagram or Facebook.

About Cumberland Farms

Cumberland Farms makes life easier for busy people on the go every day. What started in 1939 with a cow and a dream has grown into a network of nearly 600 convenience stores across 8 states. Today, Cumberland Farms continues to reflect the values it was built upon: providing fast, friendly service to customers by providing the best possible products at affordable prices. Whether you’re buying a hot or iced cup of Farmhouse Blend Coffee, stopping for a slice of pizza, or filling the gas tank, convenience and customer service is key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at CumberlandFarms.com.

Media Contact:
Brianne Barbakoff
Ink Link Marketing
Brianne@inklinkmarketing.com
305-631-2283